Who We Are

Our team is a vibrant mix of cultures and backgrounds, all unified by the entrepreneurial spirit that drives our various venture partnerships for new brand investments.

Our Leadership

Building Brands, Bridging Markets OR Empowerment through Insight, Growth through Unity

– this motto reflects the entrepreneurial genius of Mr. Chan, who, since establishing Way Way in 1973, has masterfully expanded Yick Fung Hong from a visionary brand with its own manufacturing line to a formidable distributor within the Hong Kong and Macau markets. His unique insights have not only carved out a space for YFH's own products but have also strategically positioned the company to cultivate and introduce a diverse array of brands to local consumers. Mr. Chan’s leadership is characterized by a symbiosis of innovation and tradition, nurturing a legacy where enduring partnerships and an unwavering commitment to quality drive the group's continuous evolution and success.

"While Mr. Chan laid the foundation of our esteemed enterprise, his son is now at the helm as the architect of innovation, steering Yick Fung Hong towards a future rich with cutting-edge trends and opportunities."

  • Winson Chan

    YFH Group

  • Davis Chan

    YFH Group

OUR VISION

For our brand partners
We strive to nurture lasting brand identities and ensure their success in the Hong Kong FMCG market.

For our local partners
We aim to introduce innovative products to our local partners — our distribution channels, consistently providing them with profitable opportunities and winning consumer choices.

For our people
We aspire to foster a sense of connection and passion for our brand portfolio, inspired by our entrepreneurial ethos and our commitment to building lasting relationships